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An illustration is a visualization such as a drawing, painting, photograph or other work of art that stresses subject more than form. The aim of an illustration is to elucidate or decorate textual information (such as a story, poem or newspaper article) by providing a visual representation.
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Illustrations can:
The earliest forms of illustration were prehistoric cave paintings. Before the invention of the printing press, books were hand-illustrated. Illustration has been used in China and Japan since the 8th century, traditionally by creating woodcuts to accompany writing.[citation needed]
During the 15th century, books illustrated with woodcut illustrations became available. The main processes used for reproduction of illustrations during the 16th and 17th centuries were engraving and etching. At the end of the 18th century, lithography allowed even better illustrations to be reproduced. The most notable illustrator of this epoch was William Blake who rendered his illustrations in the medium of relief etching.
In the early 19th century the proliferation of popular journals, which often serialised novels for mass-circulation, produced a boom in popular illustration. The medium moved away from steel engraving which was the standard in the early century towards wood-engraving which could more easily be incorporated into pages of text. Book and journal publishers would employ workshops of wood-engravers to render artists' drawings onto polished blocks of fine-grained yew or box-wood which could then be locked directly into the printing-chase with the metal type. Notable figures of the early century were John Leech, George Cruikshank, Dickens' illustrator Hablot Knight Browne and, in France, Honoré Daumier. The same illustrators would contribute to satirical and straight-fiction magazines, but in both cases the demand was for character-drawing which encapsulated or caricatured social types and classes.
The British humorous magazine Punch, which was founded in 1841 riding on the earlier success of Cruikshank's Comic Almanac (1827-1840), employed an uninterrupted run of high-quality comic illustrators, including Sir John Tenniel, the Dalziel Brothers and Georges du Maurier, into the 20th century. It chronicles the gradual shift in popular illustration from reliance on caricature to sophisticated topical observations. These artists all trained as conventional fine-artists, but achieved their reputations primarily as illustrators. Punch and similar magazines such as the Parisian Le Voleur realised that good illustrations sold as many copies as written content.
The American "golden age of illustration" lasted from the 1880s until shortly after World War I (although the active career of several later "golden age" illustrators went on for another few decades). As in Europe a few decades earlier, newspapers, mass market magazines, and illustrated books had become the dominant media of public consumption. Improvements in printing technology freed illustrators to experiment with color and new rendering techniques. A small group of illustrators in this time became rich and famous. The imagery they created was a portrait of American aspirations of the time.
A prolific artist who linked the earlier and later 19th century in Europe was Gustave Doré. His sombre illustrations of London poverty in the 1860s were influential examples of social commentary in art. He remained with the medium of monochrome engraving in his later more fantastical work, but other artists were discovering the possibilities of color, particularly under the influence of the Pre-Raphaelite painters and emulations of hand-printing techniques by the design-oriented Arts and Crafts Movement. Edmund Dulac, Arthur Rackham, Walter Crane and Kay Nielsen were notable representatives of this style, which often carried an ethos of neo-mediævalism and took mythological and fairy-tale subjects. By contrast the English illustrator Beatrix Potter based her colored children's illustrations on accurate naturalistic observation of animal-life.
The opulence and harmony of the work of the "golden age" illustrators was counterpointed in the 1890s by artists like Aubrey Beardsley who reverted to a sparser black-and-white style influenced by woodcut and silhouette, anticipating Art Nouveau, and Les Nabis. American illustration of this period was anchored by the Brandywine Valley tradition, begun by Howard Pyle and carried on by his students, who included N.C. Wyeth, Maxfield Parrish, Jesse Willcox Smith and Frank Schoonover.
A movement was started in Latin America by Santiago Martinez Delgado who worked in the 1930s for Esquire Magazine while an art student in Chicago, and later in his native Colombia with the Vida Magazine, Martinez a disciple of Frank Lloyd Wright worked in the Art Deco style. Also in the 1930s the influence of propaganda art and expressionism was felt in the work of the British freelance illustrator Arthur Wragg. His stylised monotone shapes suggested the block-printing techniques used for political posters, but by this time the technology of transferring artwork to printing plates by photographic means had advanced to the extent that Wragg could produce all his work in pen and ink.
Disregarded in their own day, the styles of illustration which have since come to characterize the 1950s and 1960s are magazine advertising and comic art. These styles even began to flow back into the mainstream of fine art in the work of Andy Warhol and Roy Lichtenstein (both of whom had worked as commercial illustrators). Not so admired have been the various styles of illustration associated with pop album cover in the 1970s, often based on airbrush techniques.
The 1950s and 1960s were another Golden Age of Illustration, with hundreds of Illustrators working. Illustrations appeared in magazines, on billboards, on magazine covers and on television. The use of Illustrators began to wane in the mid 1950s, but the genre continued to be seen regularly through the early 1960s. The artwork of Norman Rockwell, Harry Anderson, Boris Artzybasheff, and Charles Kerins, epitomize the era.
Starting in the 1990s, traditional illustrators found themselves confronting a challenge from those using computer software such as Adobe Illustrator, Photoshop, and CorelDRAW. The use of Wacom tablets and similar apparatus also increased the ability of drawing and painting directly in a computer.
Today, many illustration students are made aware of the technology available, with equal emphasis placed upon more traditional illustration techniques. As a result, traditional and digital techniques are often used in conjunction with each other. One form of this is fusion illustration[citation needed] which crosses the boundaries of fine art and commercial art in a world where illustration, graphic design, typography, and photography work together.
Increasingly illustrators are using their digital tools as a way of making quick adjustments and edits for work to be published; at the request of an editor a whole character can be replaced or a building moved from left to right without physically altering the original artwork. In an industry where time is an important factor, this tool is often a necessity.
While illustrations have been previously been considered just a small part of the creative and entertainment industries, they are becoming a new and significant factor in industries such as video games, movies, animation, advertising and publishing, the former three known for their use of concept art in pre-production.
Technical illustration is the use of illustration to visually communicate information of a technical nature. Technical illustrations can be component technical drawings or diagrams. The aim of technical illustration is to generate expressive images that effectively convey certain information via the visual channel to the human observer.[1]
The main purpose of technical illustration is to describe or explain these items to a more or less nontechnical audience. The visual image should be accurate in terms of dimensions and proportions, and should provide an overall impression of what an object is or does, to enhance the viewer’s interest and understanding.[2]
Today, there is a growing interest in collecting and admiring original artwork that was used as illustrations in books, magazines, posters, etc. Various museum exhibitions, magazines and art galleries have devoted space to the illustrators of the past.
In the visual art world, illustrators have sometimes been considered less important in comparison with fine artists and graphic designers. But as the result of computer game and comic industry growth, illustrations are becoming valued as popular and profitable art works that can acquire a wider market than the other two, especially in Korea, Japan, Hong Kong and USA.
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The term graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation. Various methods are used to create and combine symbols, images and/or words to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include magazines, advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design especially when using pre-existing materials or diverse elements.
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While Graphic Design as a discipline has a relatively recent history, graphic design-like activities span the history of humankind: from the caves of Lascaux, to Rome's Trajan's Column to the illuminated manuscripts of the Middle Ages, to the dazzling neons of Ginza. In both this lengthy history and in the relatively recent explosion of visual communication in the 20th and 21st centuries, there is sometimes a blurring distinction and over-lapping of advertising art, graphic design and fine art. After all, they share many of the same elements, theories, principles, practices and languages, and sometimes the same benefactor or client. In advertising art the ultimate objective is the sale of goods and services. In graphic design, "the essence is to give order to information, form to ideas, expression and feeling to artifacts that document human experience."[2]
During the Tang Dynasty (618–906) between the 4th and 7th century A.D. wood blocks were cut to print on textiles and later to reproduce Buddhist texts. A Buddhist scripture printed in 868 is the earliest known printed book. Beginning in the 11th century, longer scrolls and books were produced using movable type printing making books widely available during the Song dynasty (960–1279).[3] Sometime around 1450, Johann Gutenberg's printing press made books widely available in Europe. The book design of Aldus Manutius developed the book structure which would become the foundation of western publication design. This era of graphic design is called Humanist or Old Style. [4]
In late 19th century Europe, especially in the United Kingdom, the movement began to separate graphic design from fine art. Piet Mondrian is known as the father of graphic design. He was a fine artist, but his use of grids inspired the modern grid system used today in advertising, print and web layout. [5]
In 1849, Henry Cole became one of the major forces in design education in Great Britain, informing the government of the importance of design in his Journal of Design and Manufactures. He organized the Great Exhibition as a celebration of modern industrial technology and Victorian design.
From 1891 to 1896 William Morris' Kelmscott Press published books that are some of the most significant of the graphic design products of the Arts and Crafts movement, and made a very lucrative business of creating books of great stylistic refinement and selling them to the wealthy for a premium. Morris proved that a market existed for works of graphic design in their own right and helped pioneer the separation of design from production and from fine art. The work of the Kelmscott Press is characterized by its obsession with historical styles. This historicism was, however, important as it amounted to the first significant reaction to the stale state of nineteenth-century graphic design. Morris' work, along with the rest of the Private Press movement, directly influenced Art Nouveau and is indirectly responsible for developments in early twentieth century graphic design in general.[6]
Who originally coined the term "graphic design" appears to be in dispute. It has been attributed to Richard Guyatt, the British designer and academic, but another source suggests William Addison Dwiggins, an American book designer in the early 20th century[7]
The signage in the London Underground is a classic design example[citation needed] of the modern era and used a font designed by Edward Johnston in 1916.
In the 1920s, Soviet constructivism applied 'intellectual production' in different spheres of production. The movement saw individualistic art as useless in revolutionary Russia and thus moved towards creating objects for utilitarian purposes. They designed buildings, theater sets, posters, fabrics, clothing, furniture, logos, menus, etc.[citation needed]
Jan Tschichold codified the principles of modern typography in his 1928 book, New Typography. He later repudiated the philosophy he espoused in this book as being fascistic, but it remained very influential.[citation needed] Tschichold, Bauhaus typographers such as Herbert Bayer and Laszlo Moholy-Nagy, and El Lissitzky are the fathers of graphic design[citation needed] as we know it today. They pioneered production techniques and stylistic devices used throughout the twentieth century. The following years saw graphic design in the modern style gain widespread acceptance and application.[8] A booming post-World War II American economy established a greater need for graphic design, mainly advertising and packaging. The emigration of the German Bauhaus school of design to Chicago in 1937 brought a "mass-produced" minimalism to America; sparking a wild fire of "modern" architecture and design. Notable names in mid-century modern design include Adrian Frutiger, designer of the typefaces Univers and Frutiger; Paul Rand, who, from the late 1930s until his death in 1996, took the principles of the Bauhaus and applied them to popular advertising and logo design, helping to create a uniquely American approach to European minimalism while becoming one of the principal pioneers of the subset of graphic design known as corporate identity; and Josef Müller-Brockmann, who designed posters in a severe yet accessible manner typical of the 1950s and 1960s era.
From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge. Readability is enhanced by improving the visual presentation of text.
Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity, and the terms are often used interchangeably.
Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.
Graphic design is applied in the entertainment industry in decoration, scenery, and visual story telling. Other examples of design for entertainment purposes include novels, comic books, opening credits and closing credits in film, and programs and props on stage. This could also include artwork used for t-shirts and other items screenprinted for sale.
From scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information - known as information design. Newspapers, magazines, blogs, television and film documentaries may use graphic design to inform and entertain. With the advent of the web, information designers with experience in interactive tools such as Adobe Flash are increasingly being used to illustrate the background to news stories.
A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design.
Before any graphic elements may be applied to a design, the graphic elements must be originated by means of visual art skills. These graphics are often (but not always) developed by a graphic designer. Visual arts include works which are primarily visual in nature using anything from traditional media, to photography or computer generated art. Graphic design principles may be applied to each graphic art element individually as well as to the final composition.
Typography is the art, craft and techniques of type design, modifying type glyphs, and arranging type. Type glyphs (characters) are created and modified using a variety of illustration techniques. The arrangement of type is the selection of typefaces, point size, line length, leading (line spacing) and letter spacing.
Typography is performed by typesetters, compositors, typographers, graphic artists, art directors, and clerical workers. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users.
Page layout is the part of graphic design that deals in the arrangement and style treatment of elements (content) on a page. Beginning from early illuminated pages in hand-copied books of the Middle Ages and proceeding down to intricate modern magazine and catalog layouts, proper page design has long been a consideration in printed material. With print media, elements usually consist of type (text), images (pictures), and occasionally place-holder graphics for elements that are not printed with ink such as die/laser cutting, foil stamping or blind embossing.
Graphic designers are often involved in interface design, such as web design and software design when end user interactivity is a design consideration of the layout or interface. Combining visual communication skills with the interactive communication skills of user interaction and online branding, graphic designers often work with software developers and web developers to create both the look and feel of a web site or software application and enhance the interactive experience of the user or web site visitor. An important aspect of interface design is icon design.
Printmaking is the process of making artworks by printing on paper and other materials or surfaces. Except in the case of monotyping, the process is capable of producing multiples of the same piece, which is called a print. Each piece is not a copy but an original since it is not a reproduction of another work of art and is technically known as an impression. Painting or drawing, on the other hand, create a unique original piece of artwork. Prints are created from a single original surface, known technically as a matrix. Common types of matrices include: plates of metal, usually copper or zinc for engraving or etching; stone, used for lithography; blocks of wood for woodcuts, linoleum for linocuts and fabric plates for screen-printing. But there are many other kinds, discussed below. Works printed from a single plate create an edition, in modern times usually each signed and numbered to form a limited edition. Prints may also be published in book form, as artist's books. A single print could be the product of one or multiple techniques.
Chromatics is the field of how eyes perceive color and how to explain and organize those colors in the printer and on the monitor. The Retina in the eye is covered by two light-sensitive receptors that are named rods and cones. Rods are sensitive to light, but not sensitive to color. Cones are the opposite of rods. They are less sensitive to light, but color can be perceived.[9]
One may consider the mind to be the most important graphic design tool. Aside from technology, graphic design requires judgment and creativity. Critical, observational, quantitative and analytic thinking are required for design layouts and rendering. If the executor is merely following a solution (e.g. sketch, script or instructions) provided by another designer (such as an art director), then the executor is not usually considered the designer.
In addition to making key content decisions, method of presentation (e.g. arrangement, style, medium) may be equally important to the design. The layout is produced using external traditional or digital image editing tools. Selecting the appropriate development and presentation tools for each project is critical in how the project will be perceived by its audience.
In the mid 1980s, the arrival of desktop publishing and graphic art software applications introduced a generation of designers to computer image manipulation and creation that had previously been manually executed. Computer graphic design enabled designers to instantly see the effects of layout or typographic, and to simulate the effects of traditional media without requiring a lot of space. However, traditional tools such as pencils or markers are often used to develop ideas even when computers are used for finalization. Indeed, a designer or art director may well hand sketch numerous concepts as part of the creative process. Some of these sketches may even be shown to a client for early stage approval, before moving on to develop the idea further using a computer and graphic design software tools.
Computers are generally considered to be an indispensable tool used in the graphic design industry. Computers and software applications are generally seen, by creative professionals, as more effective production tools than traditional methods. However, some designers continue to use manual and traditional tools for production, such as Milton Glaser.
New ideas can come by way of experimenting with tools and methods. Some designers explore ideas using pencil and paper to avoid creating within the limits of whatever computer fonts, clipart, stock photos, or rendering filters (e.g. Kai's Power Tools) are available on any particular configuration. Others use many different mark-making tools and resources from computers to sticks and mud as a means of inspiring creativity. One of the key features of graphic design is that it makes a tool out of appropriate image selection in order to convey meaning.[10]
There is some debate whether computers enhance the creative process of graphic design.[11] Rapid production from the computer allows many designers to explore multiple ideas quickly with more detail than what could be achieved by traditional hand-rendering or paste-up on paper, moving the designer through the creative process more quickly.[12] However, being faced with limitless choices does not help isolate the best design solution and can lead to designers endlessly iterating without a clear design outcome.
A graphic designer may use sketches to explore multiple or complex ideas quickly[13] without the potential distractions of technical difficulties from software malfunctions or learning the software.[citation needed] Hand rendered comps are often used to get approval of an idea execution before investing time to produce finished visuals on a computer or in paste-up. The same thumbnail sketches or rough drafts on paper may be used to rapidly refine and produce the idea on the computer in a hybrid process. This hybrid process is especially useful in logo design[14] where a software learning curve may detract from a creative thought process. The traditional-design/computer-production hybrid process may be used for freeing one's creativity in page layout or image development as well.[citation needed] Traditional graphic designers employed computer-savvy production artists to produce their ideas from sketches, without needing to learn the computer skills themselves. However, this practice has been increasingly less common since the advent of desktop publishing over 30 years and its integration with graphic design courses.
Graphic design career paths cover all ends of the creative spectrum and often overlap. The main job responsibility of a Graphic Designer is the arrangement of visual elements in some type of media. The main job titles include graphic designer, art director, creative director, and the entry level production artist. Depending on the industry served, the responsibilities may have different titles such as "DTP Associate" or "Graphic Artist," but despite changes in title, graphic design principles remain consistent. The responsibilities may come from or lead to specialized skills such as illustration, photography or interactive design.
A graphic designer reports to the art director, creative director, senior media creative or creative director. As a designer becomes more senior, they may spend less time designing media and more time leading and directing other designers on broader creative activities, such as brand development and corporate identity development. As graphic designers become more senior, they are often expected to interact more directly with clients.